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PlanetPay365 and ACF Fiorentina formalise their partnership for the 2021/22 season. One year after its launch, the multi-service platform owned by Planet Entertainment, a division of the SKS365 group, continues its growth alongside the Tuscan club as Official Value-Added Services Partner.

The strategic agreement with ACF Fiorentina will allow PlanetPay365 to increase its brand visibility and expand business in the Tuscan territory. The brand will be present at the “Artemio Franchi” stadium on the LED perimeter boards, interview backdrops and giant screens during all the Serie A and Coppa Italia home matches played by the “Viola” team. PlanetPay365 will also be on the web with social media marketing, digital awareness and lead generation campaigns on the official channels of the Tuscan club.

In addition, as official partner of ACF Fiorentina for value-added services, PlanetPay365 will become part of the “InViola” network, offering its multifunctional solution to 500 commercial activities affiliated with ACF Fiorentina. Thanks to the “InViola Card”, it will be possible to collect points in all PlanetPay365 points of sale and take advantage of several benefits.

“We are extremely pleased to continue down the path initiated last season with ACF Fiorentina, a team with a long history, important values and strongly linked to the territory”, said Troy Cox, Chief Commercial Officer of SKS365. “Tuscany is a key region for our business objectives and this renewed synergy will allow us to enhance our project and make it more competitive not only on a regional level but also on a national level”.

“We are delighted to continue the deal with a company that offers customers a variety of services with high technological standards in just one solution. A technological and quality-minded partner who, like us, is focused on innovation”, said Joe Barone, General Manager of ACF Fiorentina. “We are very pleased to welcome PlanetPay365 to the Viola family and we are sure that this partnership will bring great benefits to both companies”.